Evaluation Q4

How did you use media technologies in the construction and research, planning and evaluation stages?



In our A2 music video project we used essential and optional equipment to create our final production video. We used different equipment for different purposes, this is the list of the equipment that was used to create our music video:

•  Camera 
• Tripod
• Computer software 

We used a Nikon DSLR camera to capture all of the footage that we needed for our music video throughout the time. Myself and the group all understood how to use the camera so we can enhance our knowledge on media technologies for future references. The camera produced good quality shots for our music video as they was all in focus at the time of recording and this increased our quality of our finished music, this will also increase audience feedback later on when discussing the quality of the music video.



Also during filming we used a tripod, this was attached to the camera when we wanted a steady shot the tripod would be ideal as it would always provide a steady shot given the camera has a stable stance when recording a scene. If we did not have a tripod then we would have a lot of shots which would be shaky, this would then reduce the quality of our finished music video.



After all of the completed filming we then used Premiere Pro to edit the shots. By this we can cut clips, insert them into a specific order so that the shots correlate with the song 'Day N' Nite'. We can also put any special effects on any chosen clips to make the music video more professional. We did put special black and white effects on some of the scenes in our music video which gave it that creative side to the video.



During the pre-production stage we did our research on our previous productions as well as ex-students music videos so that we could get a good idea on what kind of music video we would have liked to create. In the end we decided to go for a hip-hop theme because we all felt as though it was the most suited to all of the group members.



For our CD cover we used Photoshop CC to create a space like background which then had the shadow of a photo of myself in front of the background. This effect created an extra-terrestrial feel to the front of the CD cover, the back of the cover contains the name of the songs within the album as well as the name of the band on the spine of the cover. This was all done on Photoshop CC and helped massively to create this CD cover as I believe it is a huge success and looks very professional.

Our website that we created contains many interesting things such as merchandise, tour information and personal information  about each member of the band. Creating the website the way that we have in a modern setting with the classic look as it is predominantly black and white. I believe that we used this media technology to a great extent as it represents the band in a positive way but more importantly keeps its professionalism about it.



Overall we needed all of the media technologies provided for us, if we didn't have a single one of the media technologies that we used then I would doubt that we would be able to produce a similar quality of productions. We could have used a few more media technologies such as a shoulder mount for the equipment to get steadier moving shots, we could have also used more computer software such as Fireworks or use more of After Effects to create more special effects on our video but we did not want to put too many effects on the music video.