Evaluation Q1

In what ways does your media product use, develop or challenge forms and conventions of real media products?



At the start of the campaign to create a music video, we as a group wanted a music video that made sense, correlates with the chosen song, this would help us when applying a theorist to our music video, by having visuals that match to the lyrics of the song we can apply Andrew Goodwin's theory as he explains that music and visuals have an important relationship when it comes to music videos. The music video we create I believe represented a strong relationship between the music and visuals presented to our audience.


To ensure that we represented this theory we had to be certain that the editing, miming, mise-en-scene, camera angles and shots were all up to good quality. Another way of showing this theory is that we made sure that the shots in the music video involved scenes in the day and the night, this is because the song we chose was Day N' Nite by Kid Cudi. Creating a music video with shots that consisted of different times of the day would help reflect the song that we chose. This will also help our audience understand what is being said in the song if the visuals are matched properly and in time to the song then our audience will have a clearer view on our music video.


I believe that our own music video has come across in some ways similar to Kid Cudi's official video of the song Day N' Nite, although there are some differences besides the obvious. One significant difference between the two videos is that the costumes used for the mise-en-scene for the videos are different, the character in our video wears less stereotypical hip-hop clothing such as sports tops, baggy jeans and trainers. Although the characters in both videos are represented in a similar way as they both are seen as isolated and enclosed members of society who want more in life, the lyrics from the song help display these characteristics of our main character in the music video.


Conclusively I believe that we as a group have attempted to compete with the stereotypical hip-hop music video but could improve in areas such as the involvement of more characters whether they play a significant role or not is regardless as it may defeat what is trying to be achieved by us as a group. I believe that our media product has developed, in some ways challenged forms and conventions of real media products and our A2 music video was a success.