Wednesday, 14 December 2016

Media regulation

The definition for media regulation is the control or guidance of mass media by governments and other bodies. This means that videos placed on the internet can be taken off of specific websites such as YouTube. If a video is offensive or explicit towards the public then the government have a right to take the video down and YouTube will remove it when requested or reported. Removing the video from this site may not resolve the issue as the video will be on other platforms to view on however, will not be on official sites such as YouTube.

In the TV industry are accountable to OFCOM. OFCOM is the communications regulator in the UK, their role is to regulate the TV, radio, mobiles and postal services, plus the airwaves over which wireless devices operate. This means that they decide whether or not the broadcasters have broken the agreements in their contract when they signed for their licence to broadcast what they want.

Music videos also undergo the same rules and regulations as videos and TV shows, however some music videos did not follow these rules and therefore was taken down by OFCOM for not meeting the requests. One example of this is Robin Thickes's song called 'Blurred lines'. This song caused huge controversy in the media due to a high extent of nudity as well as being seen as sexist due to the lyrics in the song saying how men get women into bed. This video was banned but then the producers of the song released the same song and lyrics but with a slightly different video which contained less nudity in it.

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