Case study of director

Hello,

I will be doing my case study director on the song No Type, this was a song by Rae Sremmurd in 2014 which was directed by Max Hilva, it has had around 466 million views on YouTube. The song relates to him saying that he likes to live his life the way he wants and won't let anyone make him live it differently, stating 'I make my own money so I spend it how I like', this shows his consideration of others and his attitude towards them.

When this song was first released in September 2014 the audience of hip hop didn't recognise the names of Max Hilva and Rae Sremmurd but they soon got to know them as a few months down the line Rae released more songs and created 'Black Beatles' which became a worldwide hit across the world. However Max Hilva was not the director of this song and instead directed a different song called 'Hit it' with Chad B, both songs are within the same genre of hip hop but Max Hilva displays that he is able to work with different artists to release a hit music song and video.

All music directors should have to ability and willingness to work with more than one music artist, this shows that Max has this ability to work with Chad B and Rae Sremmurd and that's just two music artists right there. Who knows what music artists Max Hilva will be working with in the future.